At CES 2022, Samsung Electronics Co., Ltd.  announced the launch of its all-new portable entertainment device, The Freestyle, weighing in at less than 2 pounds, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight package. Unlike conventional pico projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show content anywhere – tables, floors, walls or even ceilings – with no separate screen required. The projector uses DLP technology, has 1080p resolution and offers 550 LED lumens.

The Freestyle comes with full auto keystone, auto leveling and auto-focus features, enabling the device to automatically adjust its image to fit any surface, at any angle, up to 100 inches in size. The Freestyle also comes with built-in 360-degree sound capabilities. It can also be used as a smart speaker and can analyze the music to pair visual effects that can be projected on the wall, floors or ceiling. The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. Samsung also says that it is the industry’s first portable projector that is certified by global major OTT partners, providing customers with an array of content viewing options. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above, so users can take it with them anywhere. According to Samsung, The Freestyle is the first portable screen that works when connected to a standard E26 light socket without the need for additional wiring.

Samsung is accepting pre-orders for The Freestyle on their website, with an MSRP of $899.00.

Analyst firm PMA Research provides worldwide quarterly sell-in reports on Projectors covering Pico and Personal projectors, Mainstream projectors for business, education and home theater, to large venue projectors for rental & staging and digital cinema. They also provide monthly sell-through reports on projector sales in the North American Distribution, Pro AV and Retail channels.