The Elo product portfolio includes a broad selection of interactive touchscreen displays, including those suitable for retail stores. Brick and mortar stores can adopt new ways to attract customers by combining the ease and limitless possibilities of online shopping with the satisfaction of hands-on physical shopping, otherwise known as experiential retail. The aim is to create a personally engaging retail experience that combines tactile interaction with the tech magic of virtual or augmented reality applications.

Some businesses have already implemented the virtual within the physical store concept of experiential retail. For example, at Nike, customers are invited to enter a VR world where they can experience the various steps of Nike’s supply chain and get a better idea about where their trainers come from. At BMW showrooms, car shoppers use an augmented reality experience to customize cars in different styles or colors – virtually trying before buying. Meanwhile, smart mirrors are being used at the make-up counters of Neiman Marcus stores. The touch screen/camera combo records every cosmetic applied and remembers what products were tried. The system can even text the customer personalized suggestions. Easy, fun and in-person, experiential retail blends the best of boutique shopping with online speed and convenience.

Experiential retail appears to be here to stay. Beyond just selling products, it’s an effective way to build relationships and improve customer satisfaction. Digital experiential retail helps bridge the gap between the in-store experience and the online one, and Elo’s line of large format touchscreen signage provides an ideal canvas for adding interactivity to any environment. Various sizes are available to suit different uses. For a close-up experiential application such as make-up, the 32” is perfect. The larger 43” or 55” screens are ideal for full body experiences or a high-impact automobile demo, for example.

The Elo touchscreen signage family delivers fast and extremely sensitive response time, as well as touch thru capability allowing the interactive display to be mounted behind a mirror, in a counter or in a fully encased kiosk for added durability or aesthetics. The screens can also be incorporated into a touch table or bar top to engage the public in multiple ways. All displays offer a sleek, slim design built to withstand the rigors of continuous commercial use.

The Elo Edge Connect system provides a wide assortment of peripheral options to attach to the touchscreen edge to enhance the experiential possibilities and functionality of the installation. For example, the Elo Edge Connect™ 3D camera can be used from the makeup counter to the fitting room with VR/AR applications that allow customers to visualize makeup or clothing without physically wearing it. With the ability to augment customer experiences, stores can help customers find what they want quicker and easier.

PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and pro AV dealers in North America. These reports provide timely insight on market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.