Sharp Imaging and Information Company of America (SIICA) showcased their latest in cinema technology, with a line-up of new projection systems and immersive visual solutions during the recent CinemaCon tradeshow. Designed with the next wave of cinema in mind, Sharp highlighted next‑generation projection, immersive display technology, and long‑term exhibitor support as the cinema display industry continues to evolve.

Sharp continues with the proven engineering behind NEC’s cinema portfolio, now under the Sharp brand. Sharp previewed the following new cinema projectors at CinemaCon:

• Compact Sharp 2K cinema projector with 12,000 Lumen brightness
• Modular Sharp 4K cinema projector series with 14,000, 20,000 and 24,000 lumen models
• A low decibel Sharp 2K projector model, touted as the world’s quietest digital cinema projector

Sharp’s latest cinema projector models feature Enhanced Dynamic Range (EDR) delivering deeper blacks alongside improved power efficiency and extended laser life. EDR will also be available for current NEC laser models as a free firmware update. EDR enhances image quality, color accuracy, and sharpness, and improves energy efficiency and system longevity. Designed to scale easily across different theater formats, the new projectors also simplify maintenance and deliver longer operational lifespans.

At CinemaCon, Sharp also featured large format interactive displays, direct-view LED and e-Paper solutions for use across auditoriums, lobbies, and concession areas.

Sharp will transition its digital cinema product line from NEC to Sharp in summer 2026, with the new Sharp-branded products replacing the existing NEC models. They will maintain the NEC brand core technology, engineering and support.

PMA Research, the large screen display experts, collect and analyze sell-in and sell-through data for the projector industry, to provide a series of monthly and quarterly market reports. These reports provide timely insight into market trends and serve as a useful resource and navigation tool for all stakeholders in the display industry.