Sony Electronics recently launched its new BRAVIA™ 4K HDR BZ40H series of professional displays for the commercial market. The new models include 55-inch (FW-55BZ40H), 65-inch (FW-65BZ40H), 75-inch (FW-75BZ40H) and 85-inch (FW-85BZ40H) screen-size options for use in various B2B applications. The BZ40H series can be used in conference rooms, public spaces, digital signage, radio and television, security camera surveillance, museums and exhibition halls, smart classrooms and healthcare institutions, among others.

The BZ40H series combines Sony’s high picture quality and system on a chip platform with professional features to customize the display to meet users’ specific needs. This generation of BRAVIA professional displays has been cosmetically redesigned with input from users to offer new terminal positions, a flat bottom bezel and a reinforced structure. When compared to previous professional BRAVIA models, the BZ40H series offers faster processing and transfer speeds to accommodate the demands of the professional space.

In addition to an embedded 4K HDR processor and TRILUMINOS display technology, the BZ40H series implements a number of Sony’s advanced AV technologies, including detailed 4K picture quality with 620-nit overall and 850-nit peak brightness with high contrast, as well as X-Balanced speakers.

With a thin and lightweight design, the BZ40H is optimized for commercial usage and the simplified pro-oriented front view fits multiple applications. The BZ40H series features an advanced IP network connection (wired/wireless LAN) and supports Crestron Connected, Extron IP Link system, or can easily integrate with other typical central control systems.

Easy-to-operate, one-step settings optimize the BZ40H Series for meeting and conference rooms or digital signage applications, and a professional mode (Pro mode) allows users to customize the display to meet their needs. Sony’s professional BRAVIAs also offer simplified export/import functions using USB memory, which allows a user to configure multiple displays from one “master” settings file to streamline installation and provide a consistent setup for enterprise customers.

Additionally, the new BZ40H series is equipped with an intelligent software platform that takes advantage of the built-in CPU/GPU and video decoder, simplifying complex systems with PC/STB/switcher into a single display and reducing total cost of ownership. Functions such as automatic boot display and signal source switching can be achieved without the need for remote control or external devices. A built-in Android OS platform offers an upgraded interface and simplified operation for commercial users. BRAVIA professional displays also offer both Chromecast and Airplay 2 support, allowing users to easily share content from smart mobile devices.

The lineup’s wireless connectivity supports 5GHz, in addition to 2.4GHz, Wireless Access Point (WAP) for less interference to maximize network performance. The BZ40H Series also supports an internal WAP that is enabled within the software, eliminating the need to connect devices to external Wi-Fi access points. The BZ40H’s system on a chip platform offers improved processing speeds and faster boot-up for a better user experience.

The professional displays also integrate with additional Sony A/V products, cameras and monitors to create a comprehensive, connected solution. All of Sony’s professional BRAVIA models offer a three-year warranty.

PMA Research (PMA), the worldwide market information experts on large displays, has published their latest sell-through tracking report on large-format (32-inch and larger) flat panel displays being sold by leading U.S. Distributors who serve commercial markets. The data in that report showed that 55″ and 49″ models accounted for nearly half of the non-interactive, non-desktop monitor, professional flat panel display units sold in June.