Sony Electronics is launching two scalable new series of their Crystal LED premium displays. The bright and rich BH-series (ZRD-BH12D and ZRD-BH15D) and the immersive CH-series (ZRD-CH12D and ZRD-CH15D) are designed for corporations, retail environments and screening rooms. Both new series will be available in a P1.2mm and P1.5mm pixel pitch and deliver the exceptional picture quality and accurate colors associated with Crystal LED, along with improved installation flexibility and power consumption – all at a lower cost.

The BH-series offers high brightness and a wide color gamut while the CH-series provides unmatched black levels, together giving customers versatile new options tailored to their needs and application, as well as budgets. Both the BH- and CH- series are planned to be available in March 2023.

Sony’s Crystal LED technology is built upon unrivaled image quality. The BH-series has a high brightness of 1,700 cd/m², which is more than double that of other high-end LED displays, while the CH-series offers 1,300 cd/m² and a black level value that measures at approximately 1/10 of competitive LED displays. The displays’ X1^TM for Crystal LED image processor enhances content to ensure smooth imagery, crisp and accurate pictures and clear gradation without motion blur. This is a result of the processor’s built-in features; 22-bit Super Bit Mapping, Reality Creation and Motionflow^TM.

As a modular solution, customers can choose the size and resolution of the display. The BH- and CH-series feature super fine LEDs and a unique coating, to achieve a wide viewing angle without unnatural color shift. The new models come pre-assembled and calibrated to ensure a seamless appearance.  A future firmware update will enable additional uniformity through auto color adjustment.

With a focus on installation flexibility, the new series’ cabinets are about 10% lighter and 10% thinner than the current model, making them even easier to integrate. They also use a dedicated display controller, ZRCT-300. Less on-site assembly of parts translates to an installation time that is approximately 20% faster than previous models.  Using high-efficiency LED chips, power consumption is reduced by roughly 25%. Additionally, maintenance can be done from the front of the display, allowing for use in more scenarios.

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