PPDS recently announced the installation of 568 remotely managed 4K Philips digital signage and videowall displays in all Showcase Cinemas in North America. Showcase Cinemas is one of the world’s oldest theater chains. It operates 76 venues globally, 22 of which are in the US. Showcase Cinemas – operating under a variety of brand names, including Cinema de Lux, SuperLux and Multiplex in Massachusetts, New York, Ohio and Rhode Island – offers a choice of dining options, including full-service restaurants, bars and cafés, and traditional concession kiosks. For a few dollars more, it even offers in-theater dining options, with food and drink delivered directly to your seat.

Part of a major refresh of all Showcase Cinemas in the US, the company turned to PPDS partner, DEEL Media – a digital signage solutions specialist to manage the installation of 549 x Philips Signage D-Line 4K UHD digital displays (43”-75”) and 19 x Philips Videowall X-Line (49”-55”) in all Showcase Cinemas lobby areas, as well as along corridors leading up to each theater screen. Philips X-Line and D-Line displays were selected, in part, due to their flexibility and versatility to conform to almost any environment, thanks to their powerful high-impact 4K screen, ensuring picture-perfect performance in any lighting condition, including direct sunlight.

With PPDS’ ‘Open 2’ strategy – embracing complementary software platforms and hardware from other providers – displays were configured and tailored to suit each unique theater design and environment using DEEL Media’s proprietary ‘Carbon™’ content management system, providing extensive control, management and creation capabilities, managed either on-site or from a central location for the first time. The Philips Signage D-Line and Videowall X-Line displays now provide a constant, wide, and varied feed of digital content and information to visitors. Continuing the feast of digital experiences, the centrepiece of each location – and a vital focus for additional revenues – are the main food concession kiosks, which feature an elevated and unmissable line of connected Philips Signage D-Line displays, stretching the full width of the purchasing areas. Since installation, food and beverage sales have increased by approximately 20 percent, bringing an instant return on investment.

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