Daktronics recently announced the availability of see‑through LED window displays for retail stores, convenience stores, gas stations, quick‑serve restaurants and shopping center environments, expanding the company’s on‑premise digital signage portfolio.

Designed for interior, window‑facing installation, see‑through LED window displays allow businesses to deliver bright, exterior‑facing digital messaging through storefront glass while preserving natural light, visibility and an open in‑store experience. The solution is intended to replace static window clings and posters with flexible digital content that can be updated quickly to match promotions, dayparts and seasonal campaigns.

See‑through LED window displays are available in window‑friendly portrait formats designed to fit common storefront applications. Standard sizes include 55‑inch and 70‑inch displays, allowing businesses to select the right scale for their space and messaging needs.

Displays can be installed as individual units or connected side by side to create a wider digital canvas across larger window areas, providing flexibility for different storefront layouts without changing the core system.

Content is scheduled and managed using Venus® Control Suite, Daktronics centralized digital signage software, allowing operators to update messaging across one or multiple locations without reprinting signage. This flexibility supports timely promotions, limited‑time offers and consistent brand messaging across distributed retail and restaurant networks.

Applications across on‑premise environments

• Convenience stores and gas stations
• Storefront windows and mall settings
• Forecourt‑ and parking‑lot‑facing locations
• Walk‑up and drive‑by restaurant environments
• Interior windows communicating to adjacent spaces

By combining transparency and flexible digital messaging, the solution gives brands a new way to turn storefront windows into active digital touchpoints to influence purchasing decisions.

PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and Pro AV dealers in North America. These reports provide timely insight into market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.