San Juan Capistrano, California – October 29, 2025. PMA Research (PMA), the worldwide market information experts on large displays, have published their latest quarterly sell-through tracking report on Direct-View LED (dvLED) displays being sold by leading North American AV/IT distributors and Pro AV dealers who typically serve commercial markets.
In the Pro AV channel, September revenues for direct-view LED displays were up more than 10% compared to August and were up by more than one-third compared to September last year, thanks to solid sales of custom configuration projects. About 70% of September’s dvLED revenue came from custom configurations. The custom dvLED configuration revenues increased nearly 30% vs. August and by nearly 50% compared to September last year.

In the Distribution channel, Direct-view LED revenues nearly doubled month-over-month in September but still fell by 10% compared with September 2024. Custom configuration revenues doubled in September and the mix between All-in-One displays and Custom Configurations shifted to nearly 50:50 in the Distribution channel.
PMA has recently launched a Quarterly dvLED Tracking Report, which offers timely sell-through data and analysis of sales, revenues and market trends for dvLED displays sold by leading N. American AV/IT Distributors and Pro AV Dealers. These reports are ideal for tracking product and channel trends.
About PMA Research
PMA Research (PMA) specializes in worldwide market information for the projector industry, including detailed and comprehensive coverage of High-End Projectors, Mainstream Projectors, and Pico Projectors. With a series of quarterly projector shipment and forecast reports along with monthly sales tracking, PMA publishes data-driven insights for projector manufacturers, component suppliers, accessory companies, and channel partners.
Expanded coverage of the display industry includes market information on U.S. Professional Large-Format Flat Panel Displays. PMA’s Flat Panel Tracking Reports offer timely sell-through data and analysis on unit sales, revenues, and true volume-weighted selling prices of Professional Large-Format Flat Panel Displays sold by leading N. American dealers, systems integrators, and distributors.
PMA Research was formerly Pacific Media Associates, which was established by Dr. William Coggshall. Dr. Coggshall was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. PMA Research has offices in the United States, Europe, and Asia. The company’s US headquarters is located at 25852 Avenida Cabrillo, San Juan Capistrano, CA 92675. Phone: +1 (949) 493-4601. www.pmaresearch.com