Sony Electronics has announced the new full 4K VPL-VW350ES projector which offers 1,500 lumens of brightness and native 4K resolution (4,096 x 2,160).

The VPL-VW350ES uses Sony’s 4K SXRD panel technology to achieve high resolution images without compromising deep contrast and fast motion capabilities. It also incorporates Sony’s exclusive TRILUMINOS technology, an enhanced optical engine design which offers accurate color reproduction. Motionflow picture technology also delivers clearer images when watching live action TV or HFR movies. Additionally, the projector also comes with low latency mode for gamers, as well as a set of easy to control options for enhanced home automation capability.

The VPL-VW350ES supports the latest connectivity standards through HDMI 2.0 and HDCP 2.2. The projector has a 2.06x power zoom lens with a wide shift range. It also includes a built-in RF 3D transmitter with a strong wireless signal for wider coverage, 3D synchronization stability and coverage.

The VPL-VW350ES is available now with a list price of $9,999 and Sony is offering a product launch discount of $2,000 through the end of February.

Recent Home Theater surveys conducted by PMA Research in North America, the U.K. and Germany found that home theater projector use is growing in popularity.