This week BenQ began shipping their new W770ST projector  —  the latest addition to their short-throw home entertainment line. Designed for smaller home theater spaces, the W770ST offers 720p HD resolution, BenQ’s Colorific™ image and color technology, as well as SmartEco™ energy-saving technology. The W770ST retails at $649.

The short-throw W770ST can produce a 62-inch image when mounted or placed just 40 inches from the screen. Because of it’s flexible set-up options, the unit is geared towards small home-theaters and applications such as motion-sensing games.

The W770ST has an integrated 10W speaker, 2500 ANSI lumens of brightness and a contrast ratio of 13000:1. The DLP projector also utilizes DarkChip3™ technology to provide deeper black levels at 720p HD resolution, and the projector is 3D capable.

Keeping total cost of ownership in mind, the W770ST comes with BenQ’s SmartEco energy-saving technology, which adjusts lamp power to maximize power savings by as much as 70 percent. The result is lower maintenance costs, and less frequent lamp replacements.  The W770ST short-throw projector is 3D ready and supports Blu-ray™ 3D 144Hz content via HDMI^® connections. BenQ’s newly redesigned 3D glasses are an available option.

A recent end-user survey conducted by PMA Research shows that total cost of ownership is an important factor for consumers considering a home theater projector. The BenQ  W770ST seems to have all of the bells and whistles a retail buyer could ask for.