Digislide Signs US Distribution Agreement with Navarre Group
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November 8, 2011Digislide Signs US Distribution Agreement with Navarre Group
Australian projector maker 
Digislide has entered into a distribution agreement with Navarre Group to promote 3 new gaming projectors, XRAY480, StingRay and Sii through major retailers, including Fry’s Electronics, OfficeMax and OfficeDepot, and on-line shopping giants Amazon, Fingerhut and Newegg. Digislide has also been working with Global Marketing Partners to develop marketing collateral and a national marketing campaign to complement Ingram Micro’s promotions to resellers such as Walmart, Best Buy and Costco.
According to PMA’s projector market research, widening distribution channels in this manner is essential to the success of new products as New Era projector makers and buyers become more sophisticated.