Networking equipment maker Cisco Systems believes that video will continue to be a strong driver of traffic increases on global mobile data networks and has released the latest in their annual series of reports that track and forecast the impact of visual networking applications on global networks. This year’s report details a number of advances that affect the New Era projector market.
Taken together, these statistics indicate that the average smart phone user took advantage of a robust content delivery network in 2011 and it delivered high quality video they could display for small to medium sized audiences via pico projector.
Cisco paints an even brighter future.
To illustrate the devices that contribute to the historical and forecast increases in mobile network traffic, the Visual Networking Index (VNI) ranks categories of mobile devices and compares them to standard handsets. While smart phones generate 35 times the mobile data usage of standard handsets, mobile phone projectors use 300 times the mobile data, more than twice that of a tablet (121X) and second only to laptops (498X) Mobile users with pico projectors clearly value ease with which they can pull down a video, be it YouTube or sales presentation, and share it with friends or clients.
Now if the wireless carriers would only figure this out. These users are something the carriers can monetize; advertisers would kill to reach this market and, more importantly, would pay for the privilege.
PMA’s projector market research and end-user/industry surveys routinely reveal that sharing video is the number one reason consumers purchase pico projectors. Cisco’s VNI offers a compelling argument that this trend will continue.