


Sony’s Professional BRAVIA displays are the anchor behind LiquidView virtual windows which transform blank walls into spaces with breathtaking views. Sony’s display technology was a natural choice for LiquidView virtual windows. Sony’s vibrant Professional BRAVIA displays, including the BZ40L series featuring Deep Black Non-Glare technology, are used in LiquidView’s Digital Windows to immerse viewers in the scene of their choice, converting a drab, closed-in space into a beautiful and serene atmosphere.
Sony’s BZ40L series of 4K HDR professional displays come in 55, 65, 75 and 85-inch sizes and combine remarkable picture quality with broad compatibility, installation flexibility, and ease of use. The models feature a state-of-the-art Deep Black Non-Glare Coating that provides anti-glare and low reflection capabilities, while maintaining deep blacks and high contrast – even in bright lighting.
With recessed, “InWall” options and mounted “OnWall” choices, as well as a selection of trims, screen quantities, orientations, and various content selections, the virtual windows are dynamic and can be customized to align with a specific aesthetic to provide a tailored look or experience and to match a user’s existing windows. This is another reason Sony’s Professional BRAVIAs were a good choice for LiquidView. The displays are available in a variety of sizes and can be portrait mounted, which allows flexibility in accommodating the diverse needs of a project.
The windows, which employ displays using Sony’s unique Deep Black Non-Glare treatment for anti-glare and low reflection, are then outfitted with tempered glass for customers who want to mimic the slight reflection a window typically provides. Doing so is one of the ingredients that tricks the user’s brain into perceiving their Digital Windows as an actual glimpse outside.
Additionally, views from around the world are captured on Sony’s VENICE 2 full-frame digital cinema camera in 8K during shoots taking over 30 hours. The content is edited into a 24-hour loop where color correction and stereo sound design are added. On location, over 60TB of storage is needed to record the ultra-high-quality content. The content is stored locally on a media player where patented software synchronizes the content with the location the window is installed and date and time of day. This ensures sunrise, sunset, and everything in between are precise and match circadian rhythms. By delivering a true and accurate sensory experience, LiquidView’s virtual windows deliver real health benefits and are much more than just eye-candy.
Because the windows run large volumes of content all day long, choosing a display that offered around-the-clock reliability was a key selling point. In addition to five-year warranties, the Sony professional BRAVIA displays also take advantage of a beneficial Advanced Replacement Program, which allows eligible displays under warranty to be exchanged, rather than repaired, in the unlikely event of damage or defects. This minimizes any potential downtime and ensures optimal performance.
PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and Pro AV dealers in North America. These reports provide timely insight on market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.