Sony Electronics Inc.’s latest direct-view LED (dvLED) displays, the Crystal LED S Series, are mid-market options providing high visibility even in bright environments thanks to its brightness, accurate natural color reproduction and low reflection optimized for a diverse range of uses in corporate settings, educational institutions, and commercial facilities. The two thin new models, the ZRD-S12G and ZRD-S15G, feature 800 cd/m² of maximum brightness and a 1.25 and 1.56 mm pixel pitch, respectively. These scalable displays, planned to be available in late spring 2026, serve as a high-quality, cost-conscious option that addresses the growing needs of customers.

Featuring an impressive 800 cd/m² brightness, the Crystal LED S Series also offers the same Anti-Reflection Surface Technology in Sony’s BH Series of Crystal LED displays. Together, this enables rich image expression and accurate color reproduction, even in ambient light environments or spaces featuring large windows.

The S Series’ thin design promotes ease and flexibility in installation. Boasting a slim cabinet with a thickness of approximately 45mm/1.8 inches, representing a 35% reduction in depth, the models streamline installations, and can meet Americans with Disabilities Act (ADA) compliance when combined with appropriate wall mount frames. Additionally, the S Series offers smooth, seamless integration with NovaStar’s flagship high-end COEX series, MX30 and MX40 Pro controllers. By using the NovaStar controller, the distance between cabinets and the controller can be extended up to 100m which will contribute to installation flexibility.

The new options also contribute to a reduction in ownership costs, resulting from energy-efficient operation – including a cool surface temperature – and low power consumption. Pre-calibrated modules enable precise installation, and ease of service for simplified maintenance add durability and flexibility.  Additionally, the Crystal LED S Series is equipped with surface protection that helps prevent accidental contact and promote longevity.

The Crystal LED S Series is a scalable and modular solution that features a bezel-free design to enable the construction of seamless video walls of various sizes and configurations. The Crystal LED S Series is expected to be on display at Integrate Systems Europe (ISE) in Barcelona, Feb. 3-6, 2026, and InfoComm in Las Vegas, June 17-19, 2026.

PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and Pro AV dealers in North America. These reports provide timely insight into market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.