Panasonic recently announced their plans for a new offering of a 55-inch transparent OLED display module that boasts highly visible images. The new transparent displays will first be available to select markets in Asia in December 2020, with plans to release it globally after that.
As the display panel is see-through, objects behind it are still visible allowing a variety of image presentations. The transparency of the display allows images to be shown in front of actual objects behind it. This enhanced feature is eye-catching and can be beneficial in a number of specialty use cases. The product has a module design to allow for versatility. Multiple panels can be configured together to create a larger display screen.
The new product uses a self-illuminating transparent OLED display panel that does not require a backlight. Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colors. The dimming unit originally developed by Panasonic adjusts the amount of light passing through the panel in order to maintain high contrast and clearly display images even in an environment brightly lit by outside lights. The model number with the dimming unit is TP-55ZT110 and the model number without the dimming unit is TP-55ZT100.
From 2016, Panasonic showcased prototype transparent displays at trade shows and exhibitions held in various countries around the world, such as IFA (Germany), CES (U.S.A.), Milano Salone (Italy), China International Import Expo (China) and CEATEC (Japan). During those years, the company continuously evolved the technology while also exploring marketability.
Panasonic has decided to bring this transparent display module to market in response to positive feedback and expectations that that such a product would bring new levels of image expression and presentation, especially against the backdrop of advanced communication infrastructure, such as 5G, and the accelerated diversification of content.
PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays from key distributors and Pro AV dealers in North America. These reports provide timely insight on market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display market.