San Juan Capistrano, California – October 27, 2026. PMA Research (PMA), the worldwide market information experts on large displays, have published their latest sell-through tracking reports on large-format (32-inch and larger) flat panel displays being sold by leading North American Pro AV Dealers and AV/IT Distributors who typically serve commercial markets.
In the Pro AV channel, September market results registered a solid uptick in unit sales. After a pronounced dip in August, unit sales rebounded 16% among Pro AV Dealers. Even better, the year over year unit performance was up 35%. The increased demand was aided by falling prices, which meant September revenues did not keep pace.

In PMA’s September Pro AV channel tracking, the year-to-date trends point to an encouraging sign of overall growth for display sales among dealers. Unit volumes have reason 11% during the first three quarters of this year.
Also noteworthy for the Pro AV channel is the fact that September’s best-selling model was a 50-inch Consumer TV, highlighting a continued push by Pro AV dealers to move into the lite-commercial and residential markets to bolster business.
PMA’s September 2026 Flat Panel Distributor Tracking report also revealed that unit sales, which have been levelling off in recent months, are on the rise. Large-format flat panel displays, over 32-inches, grew by single-digits in September when compared to August. This was true for revenues as well.
There were interesting trends of note in the September tracking for the Distribution channel. Consumer display sales rebounded a bit with the most popular screen size now being 65-inches. This was likely fueled by a drop in average prices for consumer-grade displays. This also speaks to the growing interest in resimercial markets. Desktop monitors (32″ and larger) regained ground in September, with sell through volumes rising 12% both month-over-month and year-over-year.
Looking specifically at Professional displays, September unit sales and revenues through Distribution were also up by single-digits on a month-over-month basis. Unit sales of All-in-One DVLED displays were a bright spot, with unit sales up by 45% from this time last year.
PMA’s monthly Flat Panel Channel Tracking reports offer timely sell-through data and analysis on unit sales and market trends of large-format displays sold by leading U.S. AV/IT Distributors and Pro AV Dealers and Systems Integrators. These reports are ideal for tracking product and channel trends.
About PMA Research
PMA Research is a leading provider of syndicated market information for the worldwide projection and display industry. Originally founded as Pacific Media Associates, the company has delivered trusted sales tracking, forecasts, and industry analysis for decades and remains a primary source of market intelligence for display manufacturers and channel partners around the world.
In 2026, PMA Research became an Apogee Insight company. Apogee Insight is a market intelligence and analytics firm serving the professional audiovisual, display, and collaboration technology industries. The company provides custom research, advisory services, and advanced data analytics that help organizations understand markets, evaluate opportunities, and make confident strategic decisions.
PMA Research has staff in the United States and Asia. The company’s US headquarters is located at 25852 Avenida Cabrillo, San Juan Capistrano, CA 92675. Phone: +1 (949) 493-4601. www.pmaresearch.com