Samsung Electronics has announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalized entertainment experience across a wide range of spaces.  The Freestyle+ builds on the design of the original Freestyle with upgrades including smarter AI capabilities, improved brightness and expanded entertainment features.

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology that automatically adjusts the picture so users can simply point, place and start watching.

AI OptiScreen includes a set of intelligent features designed to automatically optimize the picture across different surfaces and environments. 3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls. Also onboard is Real-time Focus, which continuously adjusts focus as the projector moves or rotates. Another upgrade is Screen Fit to automatically adjust the image to match the screen area. Finally, Wall Calibration analyzes the color or pattern of the projection surface and minimizes visual distractions for clearer viewing.

The Freestyle+ viewing experience is further supported by Vision AI Companion, Samsung’s personalized AI platform, which integrates enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

With 430 ISO Lumens, it delivers nearly twice the brightness of the previous generation Freestyle.

There is built-in access to Samsung TV Plus, as well as many certified OTT service partners. Samsung Gaming Hub allows users to stream, play and explore content directly from the projector without the need for external devices.

For audio, The Freestyle+ has a built-in 360-degree speaker and Q-Symphony allows the projector to work in-sync with compatible Samsung soundbars.

A global rollout is planned for the first half of 2026.

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