Panasonic recently announced its return to the US with its industry-leading TVs after a decade-long absence. The new line-up includes OLED (Z95A and Z85A) and Mini-LED (W95A) TVs ranging from 55 to 85 inches, all designed and developed in Japan, showcasing Panasonic’s outstanding picture quality.

Panasonic announced that it will initially sell three series of TVs in the United States, the flagship Z95A OLED TV, available in 65”; and the Z85A OLED TV, available in 65” and 55” sizes. In addition, Panasonic will also sell the W95 mini-LED series, available in 55”, 65”, 75”, and 85” sizes. All of these TVs are substantially the same as those sold by the brand in other regions, with some minor regional differences.

The new Z95A OLED TV represents the combination of a brand-new chipset and bright panel, the HCX Pro AI Processor MK II, with the Master OLED Ultimate panel, with Panasonic’s technical accuracy made possible by Japanese engineering, merged with the color-tuning skills of Stefan Sonnenfeld. Sonnenfeld, Founder and CEO of Company 3, is a trusted collaborator of some of the world’s best filmmakers. He is among a handful of leading artists who have championed the power of color grading to tell stories and communicate emotion.

In a ground-breaking development for gaming enthusiasts, the Z95A are some of the world’s first OLED TVs to deliver a 144Hz refresh rate. This feature ensures unparalleled responsiveness, a boon for gamers seeking a competitive edge. The heart of this innovation is the New HCX Pro AI Processor MK II, acclaimed for rendering vivid, seamless, and crystal-clear imagery. Furthermore, these TVs boast an ultra-low input lag, a feature crucial for fast-paced games, as it ensures that every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents.

In addition to the demand for high-quality picture performance, the rise of smart homes has transformed consumer expectations. Panasonic recognized that today’s viewers desire more than just great picture quality; they seek smart experiences that seamlessly integrate with their evolving smart home environments. By partnering with Amazon, Panasonic has ensured that their TVs provide outstanding smart capabilities, allowing users to connect effortlessly with other devices and platforms.

Panasonic’s mission extends beyond catering to experts. The brand is driven by the belief that everyone should have access to the best possible picture quality. To this end, Panasonic employs optional Auto AI features that automatically adjust picture settings based on the type of content being viewed and the ambient light in a room. This ensures that casual viewers, who may prefer not to tweak settings manually, can still enjoy an optimal viewing experience.

The central challenge in Panasonic’s TV development lies in ensuring that three critical components—the cell, the module, and the processor—work together in perfect harmony. This synergy is essential to unlocking the maximum performance potential of each panel. By meticulously tuning these elements with input from Hollywood’s finest visual experts, Panasonic strives to achieve uncompromised picture accuracy. Any misalignment among these components would undermine the precise picture quality that Panasonic aims to deliver.

• Color: Panasonic’s dynamic 3D LUTs (Look-Up Tables) enable precisely detailed color reproduction, with thousands of registry points ensuring true-to-life colors.
• Contrast: Supporting major HDR formats, Panasonic’s unique tone-mapping technology optimizes for natural contrast reproduction, delivering stunning images regardless of brightness levels.
• Clarity: The processor enhances gradation, motion images, and detail through advanced analysis functions, including 4K Fine Remaster and Smooth Motion Drive Pro, ensuring a sharp and clear viewing experience.

The latest Mini LED panel technology featured in the W95A brings enhanced backlight control with Local Dimming Ultra for the tightest reproduction of image brightness and darkness. This Panasonic engineering minimizes the “halo effect” found on many LCD TVs, and a Quantum Dot Sheet brings further superior color reproduction and contrast enhancements.

PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and pro AV dealers in North America. These reports provide timely insight on market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.