Sony’s FW-98BZ53L flagship 98-inch 4K Ultra HD BRAVIA Professional Display is their biggest and brightest BRAVIA and its designed to capture every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. The BRAVIA FW-98BZ53L display boasts 780 nit brightness, cinematic color and a huge viewing angle plus 32 GB memory to store more apps and content making it the 4K HDR professional display that’s bigger in every way.

In busy retail showrooms or corporate lobbies, the 98” BRAVIA BZ53L shines with 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further to an eye-popping 1500 nits. Bright or harsh room lights can often lead to washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms, however Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast are the keys to dynamic visuals with true-to-life color and detail to inspire everyone, from corporate visitors and staff to shoppers and students. A microscopic unevenness is added to the surface of the display panel to reduce glare. Incident light is diffusely reflected in all directions, which is less noticeable than sharply reflected light. A special coating is added to the surface of the panel to reduce reflections. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.

The 98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast-paced movement with unprecedented smoothness, clarity and realism. XR Triluminos Pro color technology expresses an even wider palette of lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR™ processor. The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens an immersive viewing experience.

Sony’s Full Array LED screen technology delivers superior contrast and is also energy efficient. Some other professional displays are little more than televisions with a few additional features, however Sony’s flagship 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments. The 98” BRAVIA BZ53L weighs about 44 pounds less than Sony’s earlier-generation 100” 100BZ40J model, lightening the load on installation teams.  

All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 0.79 in bezel, so there’s nothing to distract the audience from immersive, super-size images. BRAVIA can be installed in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility. BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purposeful applications and customizable settings to suit the demands of corporate or retail environments and make daily work more efficient. 

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. Get Google Meet from Google Play Store and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen. Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast. Built-in support for HTML5 lets users display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input. One-Step Setting offers presets tuned to various environments and applications, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset and BRAVIA instantly configures picture mode, input, control settings, and more.

The internal memory on some other displays is eaten up by the operating system, leaving little space for the user’s apps and content. The 98” BRAVIA BZ53L offers a very generous 32 GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

PMA Research, the large screen display experts, tracks and analyzes monthly sell-through data for +32” flat panel displays sold through top distributors and pro AV dealers in North America. These reports provide timely insight on market trends and serve as a useful resource and navigation tool for all stakeholders in the flat panel display industry.